Chrome Privacy Announcement (POV)
In this week’s Google I/O conference, it was announced that the Chrome browser will make privacy changes on how cookies are stored. Cookies are tiny lines of code that websites attach to their visitors’ browsers to monitor browsing activity. The change brings Chrome closer to the privacy controls already offered through Apple’s Safari and Mozilla’s […]
9 Things to Make your Blog Post more User (and SEO) Friendly
Here’s my presentation from Digimarcon New York: 9 Things to Make your Blog Post more User (and SEO) Friendly from Search Marketing Specialist Jon Clark Content strategy is all the rage. But publishing content simply for the sake of publishing can leave your content buried in the more than 4 million articles published online […]
9 Essential Skills for Successful Social Media Management
The rise of social media in the past decade has necessitated the role of a social media manager in many businesses. In fact, social media managers are more important than ever, since they help companies to connect with their customers, improve brand awareness, and build a loyal base of customers. Due to the wide range […]
This is Our Promise
We want to be a marketing voice that medium sized businesses can trust. We will use this blog to share news about our industry and ourselves. Marketing online is exciting because it‘s always changing, but it’s not always worth getting too excited. Our promise to clients is to stay in tune with the never-ending changes […]
Hey Google, What is Voice Search?
Get ready for voice search. Smart speakers are changing the way people search for information. People are now searching for information with full sentences which creates opportunities and a challenge for marketers. As a result, any SEO or paid search keyword research project will uncover entire questions people ask. Questions can be mined to expand […]
Top PPC Trends for 2018 that Are Making a HUGE Difference in Campaign Results
How Top Marketing Trends Are Shaping PPC Strategy for 2018 PPC has become a crucial tool for successful online marketing. Businesses love PPC strategy because it is results driven and easy to implement. After all, PPC is about as straightforward as it gets. You pay for the results you want. The End. There’s nothing complicated […]
6 Proven Ways To Win At Technical SEO
There are three parts to SEO, on-page SEO, off-page SEO and technical SEO. Technical SEO involves all the things you’d do to make sure the search engines can crawl and index your site. There are lots of things to do to win on the technical side of things and here are some of them: 1. […]
4 Tactics You Can Use To Optimize Your Site For Voice Search
20% of mobile queries are voice searches and this is coming directly from Google. But not all webmasters would benefit from the surge in voice search in the coming years. Except your site is properly optimized for voice queries you’ll miss out on all that action. Here are some tactics you can use: 1. Don’t […]
7 Tips For Writing Irresistible Calls To Action (CTA)
A call to action is a sentence that instructs a reader to perform a task. If you have these sentences on your blog posts then you’re trying to get them to share your blog post, if you have them on your sidebar then you’re trying to grow your email subscriptions. A call to action tells […]
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