Marketplace Advertising
Marketplace advertising has been a staple for ecommerce companies for well over twenty years, but Amazon product listings have become central to most only recently. Managing your return on investment with Amazon’s pay per click auctions is critical to scaling your business.
Other marketplaces, like eBay, Walmart and even Google Shopping allow ecommerce sellers to efficiently promote their goods using product feeds. Optimizing product feeds for each marketplace is crucial to success. With just a few products, the promotion
listings can be done manually, but for larger SKU lists it’s not possible. For products that require regular price and inventory changes, a feed management platform is recommended.
The approach for each client is unique and the platforms used for promotion are not always the same. Most marketing objectives can be met with a combination of our standard and advanced Marketplace Advertising services.
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Marketplace Advertising Services
Amazon Sponsored Products
Get access to Amazon’s shopper audience using cost-per-click ads for product listings that appear in shopping search results
Product Feed Management
For big SKU counts, or real time inventory requirements, shopping campaigns are deployed through platforms like GoDataFeed and Feedonomics
Facebook Marketplace
Promoting your products to an audience on Facebook actively shopping is a perfect match for the right place at the right time
Advanced Marketplace Advertising Services
Product Listing Audit
We have a 5 part audit that covers; image & text quality, competitive pricing reviews, store layout and much more
Amazon DSP
Shopping Comparison Engines
Online marketplaces like Nextag, Pricegrabber, Bizrate and others are great platforms for ecommerce companies to scale their product advertising efforts.
Related Case Study
185% Increase in ROAS with Google Shopping
We organized their shopping feed of over 3,000 products using GoDataFeed and pushed to the Merchant Center so we could manage Google Shopping Ads. After exhausting feed optimizations, we still needed to increase sales without spending more money. An analysis of best-performing products allowed us to segment the campaign into smaller category campaigns. The expansive segmentation provided more budget setting and bidding options.
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